SEO improvements: combined results
Measurable ranking and traffic improvements across multiple clients — combining technical SEO, content strategy, and performance optimisation.
Overview
This write-up combines SEO improvement work done across two different projects — FurnitureCourt and URLVanish. While the businesses are different, the principles applied were consistent: fix the technical foundations, improve the content structure, speed up the site, and let good SEO practices compound over time.
Common challenges
Both projects shared similar starting points:
- Poor or inconsistent heading hierarchy across pages
- Missing or generic meta titles and descriptions
- Slow page load times impacting Core Web Vitals
- Weak internal linking between related pages and content
- No structured data or schema markup
What we did
Technical SEO
- Fixed heading hierarchy (single H1 per page, logical H2/H3 structure)
- Wrote unique, keyword-targeted meta titles and descriptions for every page
- Implemented XML sitemaps and clean robots.txt
- Added schema markup (Organization, WebSite, Article)
Performance
- Image optimisation (WebP conversion, lazy loading, responsive sizes)
- CSS and JavaScript minification and deferred loading
- Server-side caching and browser caching headers
Content & linking
- Built meaningful internal linking between related pages
- Improved content structure and keyword targeting
- Added Open Graph and Twitter Card meta for better social sharing
Results
Both sites saw measurable improvements in organic traffic following the SEO work. These improvements compound over time as search engines recognise the improved technical health, content relevance, and user experience.
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